Supercharge Your Event Strategy with Social Media

In today’s always-connected world, social media is no longer a nice-to-have—it’s an essential extension of your event. Whether you're orchestrating a product launch, multi-day conference, music festival, or gallery opening, integrating a social media strategy into your event lifecycle can dramatically expand reach, elevate engagement, and generate lasting impact long after the lights go out.

One Event, Many Channels

Different social media platforms serve different audiences and engagement styles. Crafting a multi-channel strategy means meeting your audience where they are with the right content, in the right format, at the right time.

• Instagram & TikTok: Prioritise short-form video (Reels, Stories, behind-the-scenes clips) and visual storytelling. Great for hype, aesthetics, and “in the moment” energy.

• Facebook: Ideal for event announcements, community engagement, and paid campaigns targeting RSVPs or ticket sales.

• LinkedIn: Best suited for corporate events, speaker spotlights, and B2B brand positioning. Use for professional networking, thought leadership, and post-event recaps.

• X (Twitter): Leverage for real-time updates, speaker quotes, quick reactions, and hashtag tracking. Perfect for live commentary and conversation.

The Power of Video

Video is no longer optional—it’s expected. It’s the most consumed content format across platforms and drives the highest levels of engagement.

Use video to tease, showcase, and recap your event. From 10-second Reels to 2-minute highlight edits, it’s the most versatile and shareable way to tell your event story.

Pro Tip: Film in both vertical (for Stories and TikTok) and horizontal (for YouTube and LinkedIn) to maximise usability across channels.

Before the Event: Build Buzz and Anticipation

Social media is your front-runner, drumming up excitement and filling your guest list well before doors open.

Create a Branded Hashtag

Craft a hashtag that’s short, memorable, and distinctive to your event. Use it early and consistently, and encourage partners, sponsors, and speakers to do the same.

Share Behind-the-Scenes Content

Show venue walkthroughs, stage builds, artist prep, or welcome kits. These glimpses humanise your brand and build intrigue.

Leverage Partners and Influencers

Collaborate with speakers, performers, or sponsors who already have reach. Equip them with content kits and teaser scripts tailored to their audience and tone.

Build a Countdown Strategy

Use Stories, posts, or reels to count down to major reveals—ticket drops, speaker announcements, or lineup releases.

During the Event: Engage in Real Time

Once your event is live, social media becomes your connection to attendees and those watching from afar.

Go Live with Key Moments

Stream keynote sessions, performances, or surprise reveals using platforms like Instagram Live, YouTube, or LinkedIn.

Feature a Social Media Wall

Showcase real-time attendee content by displaying your hashtag feed on screens, encouraging people to share more.

Design Shareable Moments

Install branded photo ops or interactive installations that make guests want to post. Keep logos and hashtags integrated—but subtle.

Run Social Contests or Polls

Encourage participation with fun prompts, photo contests, or quizzes. Offer small perks or shoutouts for engagement.

After the Event: Keep the Conversation Going

Your event doesn’t end when the venue empties. Post-event social engagement keeps your audience connected and extends your event's digital shelf life.

Share Recaps and Highlights

Post a short highlight reel, behind-the-scenes moments, or speaker quote graphics. Curate Instagram Highlights or carousel posts for replay value.

Acknowledge Your People

Tag and thank contributors—speakers, team members, sponsors, and standout guests.

Ask for Feedback

Use polls, Q&As, or open-ended questions to gather input on what landed well and what to improve.

Tease What’s Next

Keep the momentum going by hinting at your next event, future announcements, or key dates.

Social Media Turns Your Event into a Movement

A well-executed social media strategy doesn’t just support your event—it transforms it into a living, shareable experience. It connects your community in real time, amplifies your message beyond the venue, and leaves a digital footprint that builds your brand long after the event wraps.

When paired with a strong planning foundation—clear timelines, task assignments, and collaborative tools—social media becomes the ultimate force multiplier for awareness, engagement, and long-term loyalty.