How Companies Can Use CIRCOLO to Plan a Winning Expo Presence

Expos and trade shows offer companies powerful visibility—but behind every sleek booth is a mountain of logistics. From preparing assets and briefing staff to booking flights and managing activations, exhibiting successfully is a team effort that spans marketing, operations, leadership, and sales.

CIRCOLO gives internal teams a centralised, flexible way to plan their expo presence, making sure every detail is accounted for without relying on spreadsheets, last-minute emails, or Slack chaos.

Exhibiting Is More Than Just Showing Up

For most companies, exhibiting at a trade show involves:

• Coordinating booth build and signage deliveries

• Scheduling who’s on stand, when

• Preparing sales and demo materials

• Organizing travel, flights, and accommodation

• Managing third-party vendors or stand contractors

• Planning side meetings, functions, or activations

It’s easy for internal teams to miss deadlines, double-handle details, or lose visibility when multiple departments are involved.

How CIRCOLO Helps Exhibiting Teams Stay Aligned

1. Create a Clear, Shareable Expo Timeline

CIRCOLO lets you create a timeline of key deliverables, including:

• Stand pack-in/out

• Staff responsibilities

• Content or demo presentation blocks

• Offsite dinners, meetings, or events

Work Seamlessly with External Partners

If you're using a third-party agency or contractor for your stand, CIRCOLO keeps coordination tight by:

• Assigning visibility to relevant files, deadlines, and access passes

• Keeping vendor briefs organised and on schedule